{"id":9186,"date":"2025-09-26T09:56:22","date_gmt":"2025-09-26T00:56:22","guid":{"rendered":"https:\/\/ffp.jp\/?p=9186"},"modified":"2025-09-26T09:57:47","modified_gmt":"2025-09-26T00:57:47","slug":"lecture-4%ef%bc%9a%e3%80%8c%e6%96%b0%e3%81%97%e3%81%84%e6%99%82%e4%bb%a3%e3%81%ae%e3%83%a9%e3%82%b0%e3%82%b8%e3%83%a5%e3%82%a2%e3%83%aa%e3%83%bc%e3%81%a8%e3%81%af%e3%80%8d%e3%82%92%e5%ae%9f%e6%96%bd","status":"publish","type":"post","link":"https:\/\/ffp.jp\/en\/news-en\/lecture-4%ef%bc%9a%e3%80%8c%e6%96%b0%e3%81%97%e3%81%84%e6%99%82%e4%bb%a3%e3%81%ae%e3%83%a9%e3%82%b0%e3%82%b8%e3%83%a5%e3%82%a2%e3%83%aa%e3%83%bc%e3%81%a8%e3%81%af%e3%80%8d%e3%82%92%e5%ae%9f%e6%96%bd\/","title":{"rendered":"Lecture 4: What is Luxury in the New Age?"},"content":{"rendered":"[vc_row row_padding_top=”no-padding-top” row_padding_bottom=”no-padding-bottom”][vc_column css=”.vc_custom_1748320180643{margin-top: 0px !important;margin-bottom: 0px !important;}”][wr_vc_titles text_align=”text-left” title_style=”headline-m” padding_top=”padding-top-30″ padding_bottom=”padding-bottom-30″][wr_vc_title title=”Lecture 4: What is Luxury in the New Age?”][\/wr_vc_titles][vc_column_text]Lecture 4 was held, and we would like to introduce a part of the lecture and what the semifinalists learned\/new perspectives they noticed.<\/span><\/p>\n



[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_padding_top=”no-padding-top” css=”.vc_custom_1758847393662{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 300px !important;padding-bottom: 300px !important;}”][vc_column]

\n

Lecturer \/ Theme<\/h4>\n

 <\/p>\n

Lecturer: Kaori Nakano (Fashion Historian \/ Author)
\nTheme: \u201dWhat is Luxury in the New Age?\u201d<\/div>[\/vc_column][\/vc_row][vc_row row_padding_top=”no-padding-top” css=”.vc_custom_1758847401028{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 300px !important;padding-bottom: 300px !important;}”][vc_column]

\n

Profile<\/h4>\n

 <\/p>\n

Fashion History Creator \/ Author \/President of Kaori Nakano Co.,,Ltd. (Independent Research Institute) \/
\nSpecializes in the Luxury Studies
\n(including Cultural Studies of Fashion, British Studies)
\nbased on the Humanities. Works as a writer, public speaker, educator and business consultant.
\nGraduated from University of Tokyo (Bachelor of Arts, English Literature(1985) \/ Bachelor of Arts, British Studies(1987),
\nthen finished the Graduate Division of the University of Tokyo (Master of Arts, British Studies(1990).
\nAdvanced to the Ph. D course and completed the course work required for a doctoral candidate
\nat the Graduate Division of University of Tokyo(Withdrawal, 1994).
\nWorked as a visiting scholar at the Cambridge University, England (Hughes Hall 1989, Homerton College 1994).
\nPart-time Lecturer of Tokyo University (1996-2001). Professor of Meiji University (2008-2017). Guest Professor of Showa Women’s University (2018-2021).
\nContributed to Branding of Prince Hotels Tokyo City Area as Lecture Consultant to win total 18 stars of Forbes (2017-2022)
\nCo-author of “”Decameron about New Luxury”” (Cross Media Publishing, 2022).
\nAuthor of “”Apparel Innovators\u201d (Nihon Jitsugyo Shuppansha, 2020).
\nAuthor of “”Royal Style: History of British Royal Fashion\u201d (Yoshikawa Kobunkan, 2019) etc.<\/p>\n

* From https:\/\/www.kaori-nakano.com\/profile\/<\/a><\/div>[\/vc_column][\/vc_row][vc_row row_padding_top=”no-padding-top” css=”.vc_custom_1758847409445{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 300px !important;padding-bottom: 300px !important;}”][vc_column]

\n

Lecture Outline<\/h4>\n

 <\/p>\n

The lecture explored the historical evolution and contemporary challenges of luxury.
\nShe highlighted that at its core, luxury signifies \u201cseduction,\u201d \u201cprosperity,\u201d and \u201clight,\u201d and has continually generated new cultures through the interplay of cutting-edge technology and human desire.
\nThe history of luxury was traced from the privileged consumption of royalty and aristocracy, through the culture of gift-giving in extramarital relationships, to the gentlemanly model of luxury that emerged after the Industrial Revolution.
\nThe lecture emphasized revolutionary shifts such as Coco Chanel\u2019s separation of wealth from elegance and Yves Saint Laurent\u2019s role in advancing women\u2019s social participation, culminating in today\u2019s global strategies led by major conglomerates.
\nAt the same time, issues such as mass production, mass waste, and exploitative labor in subcontracted factories were brought to light.
\nWith consumer values shifting toward wellness and the secondhand market, the speaker concluded that the future of luxury lies not in scale and status consumption, but in the creation of new forms of value rooted in craftsmanship and personalized experiences.<\/div>[\/vc_column][\/vc_row][vc_row row_padding_top=”no-padding-top” css=”.vc_custom_1758847481214{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column]

\n

Key Points Learned<\/h4>\n

 <\/p>\n

Some of the key points that were learned by the semi-finalists and last year’s winners who attended the course are listed below.<\/p>\n

 <\/p>\n

 <\/p>\n

\u201cI found it eye-opening to learn that status consumption has reached its limits, and instead, intrinsic values such as human connection and care for the environment are becoming more important.\u201d<\/p>\n

 <\/p>\n

 <\/p>\n

\u201cI was struck by the idea that \u201cluxury fatigue\u201d is causing the very system that creates scarcity to wear out, and that not only consumers but also people within the industry are beginning to feel its limits.\u201d<\/p>\n

 <\/p>\n

 <\/p>\n

\u201cI felt that from now on, true appreciation will be given to \u201csubstantial values\u201d such as craftsmanship, fairness, and care for people and the planet, rather than superficial prestige.\u201d<\/p>\n

 <\/p>\n

 <\/p>\n

\u201cI felt that luxury contains elements of sustainability\u2014such as repair and inheritance\u2014and that within it lies a certain richness of time in nurturing and being nurtured.\u201d<\/p>\n

 <\/p>\n

 <\/p>\n

\u201cAs illustrated in the example of Coco Chanel, redefining value and luxury from a new perspective, and creating a field where one can excel, is an important strategy for brand management.\u201d<\/p>\n

 <\/p>\n

 <\/p>\n

Participants expressed surprise at the realization that the definition of luxury varies greatly across countries and eras, and that \u201cluxury fatigue\u201d is casting a shadow over the entire industry. The shift from traditional values of price and status toward more essential qualities such as craftsmanship, heritage, and environmental consideration offered many with a fresh perspective.<\/p>\n

 <\/p>\n

Learning about how luxury has historically driven social change, yet has also been reshaped by the acceleration of capitalism, encouraged participants to reflect on what new forms of scarcity and value creation might look like today.<\/p>\n

 <\/p>\n

Many came away with a strong sense that individual creators must build their own contexts and narratives in order to define and embody a new form of luxury.<\/div>[\/vc_column][\/vc_row][vc_row][vc_column]

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\u3000\u3000FOLLOW US<\/span><\/p>\n

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We will continue to provide an overview of each lecture and what the semifinalists learned from it.<\/p>\n

For the latest information, please follow us on FASHION FRONTIER PROGRAM\u2019s Instagram.<\/p>\n

 <\/p>\n

\u25b6\ufe0e\u25b6\ufe0eFFP Instagram\u3000 https:\/\/www.instagram.com\/ffp.jp\/<\/a><\/div>[\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

[vc_row row_padding_top=”no-padding-top” row_padding_bottom=”no-padding-bottom”][vc_column css=”.vc_custom_1748320180643{margin-top: 0px !important;margin-bottom: 0px !important;}”][wr_vc_titles text_align=”text-left” title_style=”headline-m” padding_top=”padding-top-30″ padding_bottom=”padding-bottom-30″][wr_vc_title title=”Lecture 4: What is Luxury in the New Age?”][\/wr_vc_titles][vc_column_text]Lecture 4…<\/p>\n","protected":false},"author":207534298,"featured_media":9135,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_seo_schema_type":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_locale":"en_US","_original_post":"https:\/\/ffp.jp\/?p=9178","_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false,"_links_to":"","_links_to_target":""},"categories":[124857],"tags":[124910],"class_list":["post-9186","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en","tag-ffp2025","en-US"],"acf":[],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_likes_enabled":false,"jetpack_shortlink":"https:\/\/wp.me\/pd8b80-2oa","jetpack_featured_media_url":"https:\/\/ffp.jp\/wp-content\/uploads\/2025\/09\/ffp2025_hp_lectures-04.jpg","_links":{"self":[{"href":"https:\/\/ffp.jp\/wp-json\/wp\/v2\/posts\/9186","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ffp.jp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ffp.jp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ffp.jp\/wp-json\/wp\/v2\/users\/207534298"}],"replies":[{"embeddable":true,"href":"https:\/\/ffp.jp\/wp-json\/wp\/v2\/comments?post=9186"}],"version-history":[{"count":4,"href":"https:\/\/ffp.jp\/wp-json\/wp\/v2\/posts\/9186\/revisions"}],"predecessor-version":[{"id":9191,"href":"https:\/\/ffp.jp\/wp-json\/wp\/v2\/posts\/9186\/revisions\/9191"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ffp.jp\/wp-json\/wp\/v2\/media\/9135"}],"wp:attachment":[{"href":"https:\/\/ffp.jp\/wp-json\/wp\/v2\/media?parent=9186"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ffp.jp\/wp-json\/wp\/v2\/categories?post=9186"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ffp.jp\/wp-json\/wp\/v2\/tags?post=9186"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}