{"id":9586,"date":"2025-12-03T13:34:59","date_gmt":"2025-12-03T04:34:59","guid":{"rendered":"https:\/\/ffp.jp\/?p=9586"},"modified":"2026-06-03T00:22:46","modified_gmt":"2026-06-02T15:22:46","slug":"ao-umemiya","status":"publish","type":"post","link":"https:\/\/ffp.jp\/en\/finalist-en\/ao-umemiya\/","title":{"rendered":"Ao Umemiya\u3000MUSUHI"},"content":{"rendered":"[vc_row css_animation=&#8221;fadeIn&#8221; menu_logo_opt=&#8221;st2&#8243;][vc_column][wr_vc_titles text_align=&#8221;text-left&#8221;][wr_vc_title title=&#8221;FFP2025&#8243;][\/wr_vc_titles][vc_empty_space height=&#8221;20px&#8221;][wr_vc_titles text_align=&#8221;text-left&#8221; title_style=&#8221;headline-m&#8221; padding_top=&#8221;padding-top-30&#8243; padding_bottom=&#8221;padding-bottom-30&#8243;][wr_vc_title title=&#8221;MUSUHI&#8221;][\/wr_vc_titles]<img decoding=\"async\" src=\"https:\/\/ffp.jp\/wp-content\/uploads\/2025\/11\/FFP2025-project_Ao-Umemiya.jpg\" alt=\"FFP2025 project_Ao Umemiya\">[vc_empty_space height=&#8221;20px&#8221;]<div  class=\"body-text-s text-color-0 text-left pull-left anim-text-reveal tr-delay- js-scrollanim\" >Musuhi is a concept from ancient Japanese Koshint\u014d, referring to the primordial power that gives birth to all things.<\/p>\n<p>&nbsp;<\/p>\n<p>Today, the consumption of both material goods and even our inner well-being has become fast and taken for granted. When developing this work, I began with a deep concern about the waste problem in the apparel industry.<\/p>\n<p>&nbsp;<\/p>\n<p>Just as people once believed in the countless kami*\u2014the spirits or deities said to dwell within nature and all living things\u2014I believe that garments, too, hold an invisible spirit. I turned to the kimono\u2014long embedded with cultural meaning\u2014as a design reference, seeking to rediscover values that have faded and to bring forth a moment of reflection on consumption through clothing.<\/p>\n<p>&nbsp;<\/p>\n<p>I began by speaking directly with people close to me and collecting kimonos forgotten in their homes or destined to be discarded. From these, I created a new textile: the weft is torn from kimono fabric, while the warp is made from natural fibers. Rather than dyeing, each thread is crossed and knotted individually by hand, each carrying a wish\u2014echoing the Japanese ritual of tying omikuji (fortune slips) to trees or ropes as a prayer to the gods.<\/p>\n<p>&nbsp;<\/p>\n<p>The fabric is woven to kimono width and assembled without cutting, ensuring zero waste. The garment softens and becomes more complete as it is worn\u2014growing together with its wearer. Through this process, I express the connection between physical form and the intangible thoughts and hopes that inhabit clothing.<\/p>\n<p>&nbsp;<\/p>\n<p>Musuhi, both as a garment and a concept, aims to embody the spirit of creation itself, to invite reflection on consumption, and to exist as a new shared language that carries its meaning outward into the world. My hope is that it will spark dialogue and inspire new value, and that wearing Musuhi becomes one small yet meaningful step towards that future.<\/p>\n<p>&nbsp;<\/p>\n<p>Note: Koshint\u014d refers to the indigenous Shinto beliefs and rituals practiced in Japan before the introduction of Buddhism and Confucianism.<\/p>\n<p>&nbsp;<\/p>\n<p><em>\u3000\u3000Material: Kimono to be discarded, 100% cotton thread<\/em><\/p>\n<p><em>\u3000\u3000Supported by: saaya, Nobuko Terauchi, Seiko Yasumoto, Junko Umemiya<\/em><\/p>\n<p><em>\u3000\u3000Photography by YASUNARI KIKUMA \/ \u00a9\ufe0e FASHION FRONTIER PROGRAM\u00a0<\/em><\/div>[\/vc_column][\/vc_row][vc_row][vc_column]<div  class=\"body-text-s text-color-0 text-left pull-left anim-text-reveal tr-delay- js-scrollanim\" >Ao Umemiya<\/p>\n<p>Instagram\uff1a<a href=\"https:\/\/www.instagram.com\/ao___nosekai?utm_source=ig_web_button_share_sheet&amp;igsh=ZDNlZDc0MzIxNw==\">@ao___nosekai<\/a><\/div>[\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row css_animation=&#8221;fadeIn&#8221; menu_logo_opt=&#8221;st2&#8243;][vc_column][wr_vc_titles text_align=&#8221;text-left&#8221;][wr_vc_title title=&#8221;FFP2025&#8243;][\/wr_vc_titles][vc_empty_space height=&#8221;20px&#8221;][wr_vc_titles text_align=&#8221;text-left&#8221; title_style=&#8221;headline-m&#8221; padding_top=&#8221;padding-top-30&#8243; padding_bottom=&#8221;padding-bottom-30&#8243;][wr_vc_title title=&#8221;MUSUHI&#8221;][\/wr_vc_titles][vc_empty_space height=&#8221;20px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][\/vc_column][\/vc_row]<\/p>\n","protected":false},"author":207534298,"featured_media":9845,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_seo_schema_type":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_locale":"en_US","_original_post":"https:\/\/ffp.jp\/?p=9583","_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false,"_links_to":"","_links_to_target":""},"categories":[124896],"tags":[124910],"class_list":["post-9586","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-finalist-en","tag-ffp2025","en-US"],"acf":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/ffp.jp\/wp-content\/uploads\/2025\/12\/ffp_2025_hp_finalist_thumbnail-02.jpg","jetpack_sharing_enabled":true,"jetpack_likes_enabled":false,"jetpack_shortlink":"https:\/\/wp.me\/pd8b80-2uC","_links":{"self":[{"href":"https:\/\/ffp.jp\/wp-json\/wp\/v2\/posts\/9586","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ffp.jp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ffp.jp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ffp.jp\/wp-json\/wp\/v2\/users\/207534298"}],"replies":[{"embeddable":true,"href":"https:\/\/ffp.jp\/wp-json\/wp\/v2\/comments?post=9586"}],"version-history":[{"count":9,"href":"https:\/\/ffp.jp\/wp-json\/wp\/v2\/posts\/9586\/revisions"}],"predecessor-version":[{"id":11228,"href":"https:\/\/ffp.jp\/wp-json\/wp\/v2\/posts\/9586\/revisions\/11228"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ffp.jp\/wp-json\/wp\/v2\/media\/9845"}],"wp:attachment":[{"href":"https:\/\/ffp.jp\/wp-json\/wp\/v2\/media?parent=9586"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ffp.jp\/wp-json\/wp\/v2\/categories?post=9586"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ffp.jp\/wp-json\/wp\/v2\/tags?post=9586"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}