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FASHION FRONTIER PROGRAM 2026 – Secondary Selection

FASHION FRONTIER PROGRAM 2026 - Secondary Selection

On Saturday, September 12, 2026, the FASHION FRONTIER PROGRAM 2026 Secondary Selection was held at MoN Takanawa.

Approximately a month and a half has passed since the program began in August.

The 16 semi-finalists, selected from Japan and around the world, have spent this period deepening the “questions for society” at the heart of their projects through lectures by experts working across diverse fields—including fashion, art, the environment, culture, and society—as well as initiatives with partner companies and feedback from the jurors.

At the Secondary Selection, each semi-finalist presented how their question had evolved through this process and how they intended to translate it into a tangible work.

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Presentations Born from 16 Individual Questions

On the day of the Secondary Selection, the venue was connected with participants joining online, and all 16 semi-finalists presented their projects in turn.

Their proposals explored the possibilities of fashion from a wide range of perspectives: transforming discarded seat belts from the automotive industry into new textiles; incorporating the unpredictable changes of nature into garments; making invisible labor and accumulated time visible through clothing; questioning conventional standards of beauty surrounding the body; and exploring open-source making through 3D printing.

Many presentations also drew upon the participants’ own cultural roots and the places where they live—from East African cultural heritage and the landscapes and memories of Patagonia, to the relationship between rivers and the leather industry in Argentina, and Japanese concepts such as mono no aware and traditional craftsmanship. Through these perspectives, personal experiences were connected to broader social and environmental questions.

What the semi-finalists presented were not finished works.

Through research, material experiments, samples, videos, and other forms of exploration, they shared where they currently stand in their creative process—continually asking themselves: Why this material? Why express this through fashion? Who do I want to address, and what do I want to ask?

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Deepening the Questions Through Dialogue with the Jurors

Each presentation was followed by a Q&A session with the jurors.

The questions went beyond specific methods of expression, such as materials, silhouettes, and technologies. They also addressed the fundamental ideas behind each project: what it means to carry culture into the present, our relationship with nature, the body and standards of beauty, and the relationship between designers and society.

“Why does it have to be this particular material?”
“What do you want to communicate to society through your work?”
“How does your personal experience connect to broader social issues?”

The process of responding to these questions gave the semi-finalists an opportunity to reconsider and articulate their own ideas.

Some questions could not be answered immediately.

However, FFP does not expect participants to already have all the answers. Continuing to hold onto a question, engaging in dialogue with different perspectives, and gradually transforming those questions into one’s own form of expression are all important parts of the program.

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Eight Finalists Selected

Following the presentations by all 16 semi-finalists, the jurors entered into deliberation, and eight finalists for FASHION FRONTIER PROGRAM 2026 were selected.

成田 英至 / Eiji Narita
髙平 ふみ / Fumi Takahira
片岡 弘生 / Hiroki Kataoka
Jesica Noemi Pullo
礒元 アリシア茉彩 / Maya Alicia Isomoto
Natalie Hutterer
Quoï Alexander
佐野 結翔 / Yuito Sano

 

Following the selection, Yuima Nakazato delivered closing remarks on behalf of the jurors.

He shared that the jury’s discussions considered not only each participant’s philosophy and vision, and their approach to communicating these ideas to society through fashion, but also expanded into a broader discussion around the question: What do creativity, fashion, and craftsmanship mean in the age of AI?

At the same time, it was emphasized that the outcome of this selection should not be seen as an absolute judgment of the participants or their work. A message was also shared with the eight semi-finalists who were not selected, encouraging them to continue pursuing their questions and creative practices beyond the program.

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From Questions to Works

The eight selected finalists will now move into the full production phase in preparation for the Final Selection and Awards Ceremony on Saturday, December 12.

The questions they have developed through words, research, material experiments, and samples will now begin to take shape as individual works.

The Secondary Selection was not simply a place to arrive at an answer. It was also an opportunity for participants to present what they had been thinking about to society, receive new questions from others, and then return once again to their own questions with a different perspective.

In December, what forms of fashion will emerge from these questions?

Over the next three months, the eight finalists will continue developing their works. We invite you to follow their creative processes as their questions gradually take shape.

The Final Selection and Awards Ceremony will be held at MoN Takanawa on Saturday, December 12, 2026, and is scheduled to be open to the public.

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Partner Companies: Goldwin Inc., Seiko Epson Corporation, Daimaru Matsuzakaya Department Stores Co.Ltd., YKK Corporation

Collaborating Institution:MoN Takanawa: The Museum of Narratives

Endorsement: Ministry of the Environment, Government of Japan

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